Based on the Nielsen Ratings, the Local CBS Affiliate Claims $\alpha$

question 117

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late evening news on this local CBS station. What is your decision if $\alpha$ = 0.01?

• A) Fail to reject the null hypothesis and conclude about 41%.
• B) Reject the null hypothesis and conclude different from 41%.
• C) Fail to reject the alternate and conclude different from 41%.
• D) Reject the alternate and conclude it is 41%.

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Definitions:

Violence On TV

The depiction of physical force intended to hurt or kill characters, shown on television, which may influence viewers' perceptions of violence.

Immoral Sexual Behavior

Acts of sexual conduct that are considered by some to violate moral or social norms, though perceptions of immorality can vary widely across cultures and individuals.

Passive View

A perspective or approach where individuals or groups receive information or undergo experiences without actively engaging or questioning.

Media Convergence

The blending of the World Wide Web, television, and other communications media as new, hybrid media forms.