We Wish to Study the Advertising Expenditures for the 200

question 46

Multiple Choice

We wish to study the advertising expenditures for the 200 largest companies in Canada. Suppose the objective of the study is to determine whether firms with high returns on equity (a measure of profitability) spent more of each sales dollar on advertising than firms with a low return or deficit. To make sure that the sample is a fair representation of the 200 companies, the companies are grouped on percent return on equity What is this type of sampling called?

• A) Simple random
• B) Stratified random
• C) Cluster
• D) Systematic

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Definitions:

Market Value

Market value is the current price at which an asset or service can be bought or sold in a marketplace.

Ending Inventory

The total value of all merchandise or goods held by a company at the end of an accounting period, which has not been sold.

Allowance Method

An accounting technique used to account for bad debts, where companies estimate uncollectible accounts receivable and record them as an allowance for doubtful accounts.

Loss Recovery

The process of recouping funds that were previously recorded as a loss, usually through insurance claims or reimbursements.