WorldTravel (Www

question 4

Multiple Choice

WorldTravel (www.worldtravel.com) is a travel Web site that provides detailed information about the different places that tourists can visit across the globe.Additionally,it also helps visitors to book tickets and hotels in these destinations.Which of the following,if true,would most assure the customers about their online privacy?

• A) WorldTravel,when collecting personal information,explicitly states the purpose of the information and that it will not be used for anything else.
• B) WorldTravel informs its members that it is following the best practices in the industry.
• C) WorldTravel,when collecting personal information,explicitly tells all its customers that the information collected will be protected by a third party who specializes in this domain.
• D) WorldTravel decides not to send any spam mails to any of its members.
• E) WorldTravel,when collecting personal information,explicitly tells all its customers that the information collected is protected under the Electronic Communications Privacy Act.

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Definitions:

Postpurchase Stage

The phase after buying a product or service where customers evaluate their purchase experience and form opinions that can impact future behavior.

Consumer Purchase Decision Process

The stages a consumer goes through when deciding to buy a product, typically including need recognition, information search, evaluation, purchase, and post-purchase evaluation.

Sales Promotion

Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.

Coupons

Vouchers or codes offering a discount or rebate on a particular product or service.