When Surveyed for Brand Recognition, 98% of Consumers Recognize Coke

question 84

Multiple Choice

When surveyed for brand recognition, 98% of consumers recognize Coke. A new survey of 800 randomly selected consumers is to be conducted. For such a group of 800, determine the mean and standard deviation for the number who recognize the Coke brand name. Considering as unusual a result that differs from the mean by more than two standard deviations, it (___ (is/is not) ___) unusual to get 790 consumers who recognize the Coke brand name.

• A) 16, 3.96, is not
• B) 16, 16, is
• C) 784, 3.96, is not
• D) 784, 3.96, is

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Definitions:

Selective Retention

The process by which individuals remember only information that is consistent with their beliefs or attitudes, ignoring contradictory information.

Selective Comprehension

The process by which consumers interpret information in a way that aligns with their existing beliefs and attitudes, often leading to distorted perceptions.

Selective Exposure

The process by which individuals preferentially seek out and pay attention to information that conforms to their existing beliefs and values, while avoiding contradictory information.

Subliminal Perception

The processing of information by the brain below the level of conscious awareness.