When Surveyed for Brand Recognition, 98% of Consumers Recognize Coke

question 30

Multiple Choice

When surveyed for brand recognition, 98% of consumers recognize Coke. A new survey of 800 randomly selected consumers is to be conducted. For such a group of 800, calculate the mean and standard deviation for the number who recognize the Coke brand name. Considering as unusual a result that differs from the mean by more than two standard deviations, it (___ (is/is not) ___) unusual to get 775 consumers who recognize the Coke brand name.

• A) 96, 9, is
• B) 784, 3.96, is
• C) 784, 9, is not
• D) 96, 39.6, is not
• E) 396, 78.4, is not

---

Definitions:

Meaningful

Having significant, purposeful, or important value or impact.

PR Departments

Sections within organizations focused on managing and promoting the company’s image and communication with the public, media, and other stakeholders.

Sports Teams

Groups of individuals who come together to participate, compete, and perform in various sports activities.

PR Activities

Initiatives undertaken by public relations professionals to manage and influence the public perception of an organization or individual.