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David's gasoline station offers 4 cents off per litre if the customer pays in cash and does not use a credit card. Past evidence indicates that 40% of all customers pay in cash. During a one-hour period twenty-five customers buy gasoline at this station. What is the probability that more than ten and less than fifteen customers pay in cash?
Behavioral Contrast
The change in the strength of one response occurring in the context of the changed reinforcement conditions for an alternative response.
Lashley-Wade Model
A theoretical framework for understanding how behavior is learned and modified, although not widely recognized, it suggests a focus on experimental analysis of behavior.
Discrimination Training
The process of reinforcing a response to a specific stimulus while not reinforcing responses to similar stimuli, thereby teaching the subject to differentiate between the stimuli.
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