If a Company's Web Site Is Listed in the Sponsored

question 21

Multiple Choice

If a company's Web site is listed in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.

• A) pay-per-click
• B) pay-per-sale
• C) click-through
• D) pay-per-conversion
• E) click-per-visit

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Definitions:

Investment

An asset or item acquired with the goal of generating income or appreciation over time.

Carrying Amount

The amount at which an asset or liability is recognized in the balance sheet, which can be the historical cost less any depreciation, amortization, or impairment.

Dividend Revenue

Income received from investments in the form of dividends, representing a share of a company's profits distributed to its shareholders.

Voting Power

The rights of shareholders to vote on corporate matters, which can influence company management, strategic direction, and corporate policies.