A Recent Trend in Display Advertising Has Been ________ Advertising,where

question 60

Multiple Choice

A recent trend in display advertising has been ________ advertising,where the ads placed on a page are in some way related to the content of that page.

• A) contextual
• B) buzz
• C) viral
• D) affiliate
• E) stealth

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Definitions:

ISO Certification

A seal of approval from the International Organization for Standardization that indicates a company meets a set of defined standards for quality, safety, and efficiency.

Competitive Advantage

The attribute that allows an organization to outperform its rivals.

Statistical Quality Control

The application of statistical methods to monitor and control a process to ensure that the quality of products or services meets a specific standard.

Statistical Techniques

Mathematical methods used to collect, analyze, interpret, and present numerical data.