The Performance of a Pay-Per-Click Advertising Model Can Be Assessed

question 76

Multiple Choice

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

• A) click fraud rate
• B) contextual search rate
• C) pop-up rate
• D) click-through rate
• E) conversion rate

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Definitions:

Emotional Support

A type of social support that includes empathy, concern, affection, love, trust, acceptance, intimacy, encouragement, or caring.

Men

Adult human males, often referred to in contexts discussing gender-specific characteristics, roles, or issues.

Social Comparison Processes

The act of evaluating oneself by comparing with others, which can influence self-esteem, motivation, and behavior.

Need for Affiliation

A psychological drive that compels individuals to seek out social interactions and relationships for a sense of belonging.