Click-Through Rate Reflects ________

question 33

Multiple Choice

Click-through rate reflects ________.

• A) the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad
• B) the ratio of surfers who click on an ad divided by the number of times it was displayed
• C) the percentage of visitors who actually perform the marketer's desired action
• D) the ratio of surfers who click on an ad divided by the number of people who make a purchase
• E) the ratio of surfers who visit a Web site divided by the number of people who make a purchase

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Definitions:

Marginal Tax Rate

The percentage at which the last dollar of income is taxed, indicating how much tax will be paid on an additional dollar of income.

Total Income

The sum of all earnings or revenue generated by an individual or organization before any deductions.

Marginal Tax Rate

Marginal Tax Rate is the rate at which the last dollar of income is taxed, indicating the percentage of tax applied to your income for each tax bracket in which you qualify.

Total Income

The sum of all earnings and other forms of income received by an individual or entity over a period of time.