A Major Benefit of Social Software Is the Ability to Harness

question 21

Multiple Choice

A major benefit of social software is the ability to harness the "wisdom of crowds," which is also referred to as ________.

• A) collaborative filtering
• B) preference elicitation
• C) creative commons
• D) consensus democracy
• E) collective intelligence

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Definitions:

Brand Licensing

A legal agreement where a brand owner permits another party to use its brand, logo, or product names in exchange for a fee or royalty.

Trademark

A distinctive sign, design, or expression that identifies products or services of a particular source from those of others.

Royalty

Royalties are payments made to copyright or patent holders, or to the owners of other types of intellectual property, in exchange for the right to use their work over a period.

Contractual Agreement

A legally binding contract specifying agreements between parties that outlines the terms and conditions of their arrangement.