Which of the Following Statements Is True About Viral Marketing

question 57

Multiple Choice

Which of the following statements is true about viral marketing?

• A) It uses the network effect to increase brand awareness.
• B) It uses everyday people as a cheap labor force.
• C) It is the dissemination of information to a narrow audience.
• D) It enables people to work in more flexible ways on a variety of Internet-related projects.
• E) It is used to market a product without the audience realizing it.

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Definitions:

Primary Data

Original and directly collected data specifically for the purpose of a research study or project.

Secondary Data

Data that has been collected previously for a different purpose but is being used in a current research study.

Drop-In Daycare Center

A childcare service option that allows parents to drop off their children for care on an as-needed, without a long-term commitment.

Ethical Issue

A moral challenge or dilemma arising in a situation, where a decision must be made about the right or wrong action.