Lee's Department Store Uses the Every Day Low Prices Strategy

question 95

Multiple Choice

Lee's department store uses the every day low prices strategy.This strategy hinges upon the store's ability to obtain consumer goods at the cheapest possible price and pass these savings on to consumers.Lee's store also developed its own distribution network for supplying its retail outlets with consumer goods.This distribution network allowed them to cut out external suppliers and middlemen,further driving down business costs.This implies that the competitive strategy used by this store would most likely focus on ________.

• A) supply chain efficiency
• B) supply chain visibility
• C) supply chain effectiveness
• D) operational CRM
• E) analytical CRM

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Definitions:

AVE

Stands for Advertising Value Equivalency, a metric used in public relations to measure the benefit of media coverage by equating it to the cost of equivalent paid advertising space.

Manufacturing Defect

A flaw or imperfection in a product that deviates from its intended design, which can affect its functionality or safety.

PR Team

A group of professionals specializing in public relations within an organization, responsible for managing the public image and communications.

Framing

The process of constructing and presenting information or issues in a specific way that influences how they are perceived and interpreted.