________ Refers to Using Multiple Communication Channels to Support the Communication

question 76

Multiple Choice

________ refers to using multiple communication channels to support the communication preferences of users,such as the Web,the company's Facebook page,industry blogs,telephone,and so on.

• A) Business intelligence
• B) Customer interaction center
• C) Enterprise marketing management
• D) Execution management
• E) Sales force automation

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Definitions:

Differentiated Product

A product that is distinct from similar products offered by competitors because of features, branding, quality, or other attributes.

Price Elasticity Of Demand

A measure of how much the quantity demanded of a good responds to a change in price.

Price Discrimination

The strategy of selling the same product or service at different prices to different customers, based on their willingness to pay.

Natural Monopoly

A market condition where a single firm can supply a good or service to an entire market at a lower cost than could be achieved by multiple firms.