________ Focuses on Studying Customer Behavior and Perceptions in Order

question 54

Multiple Choice

________ focuses on studying customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service.

• A) Analytical CRM
• B) Sales force automation
• C) Operational CRM
• D) Collaborative CRM
• E) Integrated CRM

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Definitions:

Durbin-Watson Test

A statistical test used to detect the presence of autocorrelation at lag 1 in the residuals from a regression analysis.

First-Order Autocorrelation

The correlation between values in a series and their immediate predecessors, often used to detect patterns or trends in time series data.

Durbin-Watson Statistic

Utilized to check for the presence and intensity of autocorrelation between residuals in linear regression models.

Negative Autocorrelation

A situation in a time series where current values are inversely related to previous values, meaning increases lead to future decreases and vice versa.