Examlex
Select the correct description for each of the abbreviations.
-ALS
Sales Presentation
A pitch or demonstration given by a salesperson to persuade potential buyers to purchase a product or service.
FAB Selling Technique
A presentation technique stressing features, advantages, and benefits of a product.
Benefit Selling
A sales approach that focuses on communicating the benefits and value of a product or service to the customer, rather than just its features.
Customer Retention
Strategies and activities a business employs to keep its customers engaged and reduce customer turnovers.
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