Examlex

Solved

Select the Correct Description for Each of the Abbreviations

question 20

Multiple Choice

Select the correct description for each of the abbreviations.
-BUN


Definitions:

Guerrilla Marketing

Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product or brand.

4 Ps

Another term for the Marketing Mix, emphasizing the combination of Product, Price, Place, and Promotion in creating marketing strategies.

Owner Personality

The unique set of personal traits and characteristics of a business owner that influences their decisions and leadership style.

Personal Branding

The practice of marketing oneself and one's career as a brand, highlighting unique skills, values, and experiences.

Related Questions