Examlex
Select the correct definition for each of the combining forms.
-thromb/o
Heuristic-Systematic
Referring to a model of information processing that includes a heuristic, or shortcut, method and a systematic, or detailed, method for decision making.
Elaboration-Likelihood
A model of persuasion that posits there are two primary cognitive processing paths—central and peripheral—that influence the likelihood of message-induced attitude change.
Persuasion Cues
Elements in communication that influence the receiver's acceptance of a message, including source credibility, message content, and emotional appeals.
Reciprocity Principle
A social psychology concept stating that people are more likely to comply with a request from someone who has previously done something for them.
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