Examlex
Which of the following statements regarding diffusion is false?
Buy One, Get One Free
A promotional sales tactic where customers receive an additional item at no extra cost upon purchasing one.
Sales Promotion
A marketing strategy involving the short-term use of incentives or discounts to encourage the purchase of a product or service.
Rebate
A consumer discount in which a portion of the purchase price is returned to the buyer in cash; the manufacturer, not the retailer, issues the refund.
Samples
Small portions or quantities of a product distributed free or at a minimal cost to serve as a representation of the whole, allowing potential customers to test before making a purchase.
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