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Discuss the Transformation of Media from a "One-Way" Format of Information

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Essay

Discuss the transformation of media from a "one-way" format of information transmission to "two-way" street of information exchange.


Definitions:

Initial Public Offering

An Initial Public Offering (IPO) is the first sale of a company's shares to the public, marking a transition from a private to a publicly traded company.

Underwriter

A person or company that evaluates and takes on financial risk, often seen in the context of issuing insurance policies or in the evaluation and sale of securities in an initial public offering (IPO).

Shares

Ownership units in a corporation or financial asset, shares ensure an equitable share in profits through dividends, when they are announced.

Flotation Costs

Expenses incurred by a company in issuing new securities, including fees to underwriters, legal fees, and registration fees.

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