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Define a caucus and explain its function in elections.
Perceptual Maps
A visual tool used in marketing to display the perceptions of customers or potential customers regarding products, brands, or companies on various dimensions.
Cannibalization Effects
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same company.
Strategic Marketing Process
A systematic approach to planning, executing, and managing marketing strategies to achieve business objectives.
Implementation Phase
The stage in a project or plan where strategies are executed and the theoretical models are turned into practical actions.
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