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Which tests do the courts apply to determine when unequal treatment is legal?
B2B
Business-to-business, a transaction or business conducted between one business and another, such as wholesaler to retailer or manufacturer to distributor.
B2C
Business-to-Consumer, a business model focused on selling products and services directly to the individual customer.
Buying Processes
The series of steps consumers follow from recognizing a need, evaluating options, making a purchase decision, to post-purchase evaluation.
New Buy
A buying situation in which a customer purchases a product or service for the first time, necessitating a decision-making process.
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