Imagine That a Survey of Subscribers to TV Guide Asked

question 10

Multiple Choice

Imagine that a survey of subscribers to TV Guide asked the following: "Which TV show do you prefer,'Survivor' or 'Jeopardy'?" According to the text,this question is problematic because it:

• A)is a forced-choice question
• B)assumes that people watch a lot of TV
• C)introduces a social desirability bias
• D)is a double-barreled question

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Definitions:

Accounts Receivable Turnover

A financial metric that assesses how efficiently a company collects on the credit it extends to customers by measuring how often receivables are collected during a period.

Accounts Receivable

Money owed to a company by its customers for goods or services delivered but not yet paid for.

Sales on Account

Transactions where goods are sold and delivered with the understanding that payment will be made at a later date.

Average Collection Period

The average number of days it takes for a business to receive payments from its customers for invoices issued.