The Theory That Asserts That People Find Uncertainty Uncomfortable and So

question 7

Multiple Choice

The theory that asserts that people find uncertainty uncomfortable and so are motivated to use communication to reduce uncertainty is known as __________.

• A) Johari Window
• B) social comparison
• C)uncertainty reduction
• D) reflected appraisals
• E) self-disclosure

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Definitions:

Need-Satisfaction

The process of meeting or fulfilling a requirement or desire of a customer through products or services.

Situation Question

A question that seeks to uncover specific circumstances or context about a problem or scenario.

SPIN Approach

A sales technique that focuses on understanding the Situation, Problem, Implication, and Need-payoff - aiming to tailor sales pitches that address the customer's specific situation and needs.

Line of Products

A range of related products offered by a company, often characterized by function, target market, or brand.