Mass Communication Uses Gatekeepers to Determine What Consumers Come to Know

question 33

Multiple Choice

Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents __________.

• A) cultivation theory
• B) critical theory
• C) uses and gratification
• D)agenda setting theory
• E) agency theory

---

Definitions:

Traveling Widely

The act of visiting various places over a large geographical area, often to gain new experiences, learn about different cultures, or for pleasure.

Nontraditional Cultures

Cultures that deviate from the dominant societal norms and values, often embracing alternative lifestyles or beliefs.

Cognitive Development Theory

A theory that describes how human beings acquire, develop, and use knowledge as they grow from infancy through adulthood.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond to their sex assigned at birth.