Which of the Following CARU Principles Addresses the Impact of Commercial

question 99

Multiple Choice

Which of the following CARU principles addresses the impact of commercial messages on children's values and their health and safety?

• A) Although there are many influences that affect a child's personal and social development, it remains the prime responsibility of the parents to provide guidance for children. Advertisers should contribute to this parent-child relationship in a constructive manner.
• B) Advertisers are encouraged to capitalize on the potential of advertising to serve an educational role and influence positive personal qualities and behaviors in children.
• C) Advertisers should avoid social stereotyping and appeals to prejudice and are encouraged to incorporate minority and other groups in ads and to present positive role models whenever possible.
• D) Products and content which are inappropriate for children should not be advertised or promoted directly to them.
• E) All of the above address the impact of messages on children's values and their health and safety.

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Definitions:

Premium

The amount paid for an option or insurance policy above its intrinsic value or the amount that an asset's selling price is above its face value.

Gross Profit

The difference between sales revenue and the cost of goods sold before deducting overhead, payroll, taxation, and interest payments.

Option Contract

A financial contract that gives the holder the right, but not the obligation, to buy or sell an underlying asset at a specified price on or before a specified date.

At The Money

Describes an option where the current price of the underlying asset is equal to the strike price of the option.