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In Several Ads for Listerine Over a Period of More

question 48

Multiple Choice

In several ads for Listerine over a period of more than a year, the company made statements that previous ads were not true in that Listerine cannot kill the germs that cause a cold. Which type of advertising does this illustrate?


Definitions:

Checks

A written, dated, and signed instrument that directs a bank to pay a specific sum of money to the bearer.

Void

Having no legal force or effect; not legally binding or enforceable.

Holder in Due Course

A legal term in commercial law for a person who has acquired a negotiable instrument in good faith and for value, and thus has certain protections.

Instrument

A formal document, such as a contract, will, or legal filing, that records and formalizes rights, obligations, or transactions.

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