If Consumers Call a Specific Number, They Can Access Games

question 33

Multiple Choice

If consumers call a specific number, they can access games on their cell phones. The games usually involve a branded product or an event, such as the release of a movie. This is an example of which type of marketing activity aimed at children that is considered controversial?

• A) violent entertainment products
• B) kids' clubs
• C) mobile marketing
• D) commercialization in schools
• E) Internet marketing

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Definitions:

Coin Flipped

A metaphorical expression used to describe an event that has an equal probability of occurring in one of two ways.

Probability

A measure of the likelihood that an event will occur.

Heads

In the context of coin tosses, it refers to one of the two possible outcomes where the side of the coin showing the head is facing up.

Method Of Equal Alternatives

A problem-solving technique that involves systematically comparing different solutions or options.