Marketers Have Learned Which of the Following with Respect to Segmenting

question 24

Multiple Choice

Marketers have learned which of the following with respect to segmenting business customers?

• A) The segment of small and moderate-sized businesses has a lot of potential.
• B) The segment of small and moderate-sized businesses has limited potential.
• C) The segment of large businesses is the most attractive.
• D) The segment of large businesses is the least attractive.
• E) Tapping the potential of the small and moderate-sized business segment does not require adapting the marketing strategy from that used to target larger businesses.

---

Definitions:

Economic Profit

The difference between a firm's total revenues and its total costs, including both explicit and implicit costs.

Price-Taker Market

A price-taker market is one in which individual buyers and sellers have no control over the price of a product and must accept the prevailing market price.

Per-Unit Production Cost

The total expense involved in producing one unit of a product, incorporating both fixed and variable costs.

Economic Profit

A measure of profitability calculated as the revenue minus all costs, illustrating surplus beyond the break-even point.