The Individuals (Representing Functional Areas and Management) Within an Organization

question 40

Multiple Choice

The individuals (representing functional areas and management) within an organization who participate in making a given purchase decision make up the _____.

• A) strategic business unit (SBU)
• B) decision center (DC)
• C) decision-making unit (DMU)
• D) strategic decision unit (SDU)
• E) functional decision unit (FDU)

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Definitions:

Company Rules

The formal guidelines and regulations that govern behavior and procedures within an organization.

Goodwill

The intangible asset that arises when a business is valued at more than its tangible assets, often due to reputation, brand, or customer loyalty.

Informal Work Culture

A workplace environment characterized by a casual approach to professional interactions, dress code, and office policies, emphasizing comfort and personal expression.

Communications Executive

A senior-level professional responsible for overseeing an organization's internal and external communication strategy, including media relations and messaging.