_____ Involve Both Organization Characteristics (E

question 72

Multiple Choice

_____ involve both organization characteristics (e.g., size, activities, and location) and characteristics of the composition of the organization (e.g., gender, age, education) .

• A) Firmographics
• B) Psychographics
• C) Demographics
• D) Geographics
• E) Behaviorgraphics

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Definitions:

Marketing Strategy

A company's plan for reaching prospective consumers and turning them into customers of their products or services.

Custom Cabinetry

Tailor-made cabinetry designed and built to meet specific requirements and tastes of the customer.

Product Element

A component of a product that includes features, design, quality, brand name, and packaging which together form the product's overall offer.

Marketing Mix

The set of actionable marketing tools—Product, Price, Promotion, and Place—that the firm uses to pursue its marketing objectives in the target market.