Which Type of Organizational Purchase Situation Is Characterized by High

question 22

Multiple Choice

Which type of organizational purchase situation is characterized by high purchase importance and complexity, a large and evolving decision-making unit that includes the top of the organization, a long time to decision, extensive information search and analysis techniques, and a dominant strategic focus?

• A) nominal
• B) straight rebuy
• C) modified rebuy
• D) new task
• E) limited

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Definitions:

Redesigning Work Processes

The act of reevaluating and modifying the operations and procedures within a workplace to improve efficiency, productivity, and employee satisfaction.

Plant Productivity

The measure of the efficiency with which a production or manufacturing facility converts inputs into outputs.

Communication Approach

The strategies or methods employed in conveying messages or information effectively among individuals or groups.

Directive

An instruction or order given by an authority, guiding actions or strategies in a specific direction.