Organizations with Distinguishing Firmographics Can Be Grouped into Market Segments

question 57

Multiple Choice

Organizations with distinguishing firmographics can be grouped into market segments through a process called _____.

• A) industry identification
• B) infrastructure segmentation
• C) conjoint analysis
• D) macrosegmentation
• E) factor analysis

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Definitions:

Dominance Hierarchy

The organization of individuals in a group that occurs when competition for resources leads to a ranking of individuals by dominance.

Genetic Capacity

The inherent potential within an organism's genetic material (DNA) to exhibit certain traits or to adapt to environmental changes.

Imprinting

A rapid learning process occurring early in the life of a social animal, in which it forms attachments and develops a concept of its social identity.