Which Form of Organizational Buyer Exchange Involves Single Transactions, Is

question 32

Multiple Choice

Which form of organizational buyer exchange involves single transactions, is short lived, involves few involvements by the buyer and seller in the relationship, and involves low loyalty?

• A) relational
• B) transactional
• C) procurement
• D) transient
• E) temporary

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Definitions:

Consistent Scores

Refers to the reliability or repeatability of test results over time or across multiple assessments.

Validity

The extent to which a test, assessment, or measurement accurately measures what it claims to measure.

Reliability

The level of consistency and stability in the results from an evaluation method over a period.

Utility

In economics, the total satisfaction received from consuming a good or service.