Failure on a Given Product or Service Characteristic Often Has

question 100

Multiple Choice

Failure on a given product or service characteristic often has a stronger effect on consumers than success on that same characteristic. This is known as ______.

• A) technology bias
• B) service design flaw
• C) customer failure
• D) negativity bias
• E) financial failure

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Definitions:

Relative Size

A concept in perception that allows an individual to estimate the size of an object in comparison to another within the same visual field.

Distance Cue

refers to visual and auditory signals that help perceive the distance of an object or scene, crucial for depth perception.

Retinal Image

The visual image projected on the retina, the light-sensitive tissue at the back of the eye, which is then processed by the brain into visual perception.

Brightness Constancy

The human perception of an object's brightness remaining constant even when the illumination conditions change.