Which Type of Customer Has an Emotional Attachment to the Brand

question 94

Multiple Choice

Which type of customer has an emotional attachment to the brand or firm?

• A) repeat purchaser
• B) satisfied buyer
• C) total buyer
• D) committed customer
• E) affective customer

---

Definitions:

Problem Avoiders

Individuals or entities that choose to ignore or evade issues rather than facing them directly and seeking solutions.

Gathering Information

The process of collecting data, facts, or insights necessary for decision-making or problem-solving.

Making Decisions

The cognitive process of selecting a course of action among multiple alternatives to achieve a desired outcome.

Systematic Thinking

An approach to problem-solving that involves understanding and analyzing complex situations in a logical, step-by-step manner.