Repeat Purchasers Continue to Buy the Same Brand Because of Their

question 82

True/False

Repeat purchasers continue to buy the same brand because of their emotional attachment to it.

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Definitions:

Learned Helplessness

The tendency to fail to act to escape from a situation because of a history of repeated failures in the past.

Martin Seligman

A psychologist known for his work on the theory of learned helplessness, positive psychology, and for his research on factors that contribute to wellbeing.

Major Depression

A mental disorder characterized by a persistent and severe low mood accompanied by low self-esteem and loss of interest or pleasure in normally enjoyable activities.

Anorexia Nervosa

An eating disorder characterized by a low weight, fear of gaining weight, and a strong desire to be thin, leading to food restriction.