A Brand Whose Perceived Performance Falls Below Expectations Generally Produces

question 48

Multiple Choice

A brand whose perceived performance falls below expectations generally produces _____.

• A) satisfaction
• B) dissatisfaction
• C) nonsatisfaction
• D) elation
• E) fear

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Definitions:

Supply Chain

The entire network of entities involved in producing and delivering a product or service from the raw material to the end user.

Buyer

An individual or entity that makes a purchase of goods or services.

Supplier

An individual or company that provides goods or services to another company, often a crucial part of a supply chain.

Supplier Network

A system of organizations, people, activities, information, and resources involved in supplying a product or service to a consumer.