A Consumer's Decision of Whether or Not to Take Action

question 30

Multiple Choice

A consumer's decision of whether or not to take action when he or she is dissatisfied is a function of which of the following?

• A) importance of the purchase to the consumer
• B) ease of taking action
• C) consumer's existing level of overall satisfaction with the brand or outlet
• D) characteristics of the consumer involved
• E) all of the above

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Definitions:

Daycare Staff

Individuals employed by child care centers or daycare facilities responsible for the supervision, education, and safety of children in their care.

Evolutionary Psychological Perspectives

Evolutionary Psychological Perspectives offer explanations for mental and psychological traits as adaptations, that is, as the functional products of natural selection.

Evolutionary Psychology

An approach in both natural and social sciences that analyzes psychological structures through the lens of contemporary evolutionary theories.

Attachment Theory

A psychological, evolutionary, and ethological theory concerning relationships between humans, particularly long-term relationships between parents and children.