Which of the Following Is TRUE Regarding Word-Of-Mouth (WOM)

question 62

Multiple Choice

Which of the following is TRUE regarding word-of-mouth (WOM) ?

• A) WOM is a minor factor in consumer behavior.
• B) Consumers trust WOM more than many other sources.
• C) Satisfaction yields more WOM than does dissatisfaction.
• D) Consumers do not give WOM much merit, especially negative WOM.
• E) Marketers are not concerned about WOM.

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Definitions:

Prison

A facility in which people are forcibly held and denied a range of personal freedoms under the authority of the state as punishment for crimes.

Moral Panic

A widespread fear, often irrational, among the general public that some evil threatens the well-being of society, typically driven by media amplification.

Control Theory

A field of study that deals with how to influence the behavior of dynamical systems through the use of feedback mechanisms.

Deviance

Behaviors or actions that violate societal norms or expectations, leading to social disapproval.