Customer Complaints Communicated Directly to the Company and No One

question 66

Multiple Choice

Customer complaints communicated directly to the company and no one else are important because _____.

• A) they can alert the firm to problems
• B) enable problems to be solve
• C) neutralize negative WOM
• D) enable dissatisfied customers to be more satisfied
• E) all of the above

---

Definitions:

Private Wrongs

Acts or omissions that cause harm or injury to specific individuals or entities, leading to civil legal actions.

Classification

The systematic arrangement or categorization of entities or items based on shared characteristics or qualities.

Tort

A civil wrong or breach of duty to another person, recognized by law as grounds for a lawsuit, resulting in an injury or harm that warrants compensation.

Intentional Tort

A wrongful act done on purpose that causes harm to another, including acts such as assault, battery, and defamation, as distinguished from negligence.