Which Type of Customer Has an Emotional Attachment to the Brand

question 94

Multiple Choice

Which type of customer has an emotional attachment to the brand or firm?

• A) repeat purchaser
• B) satisfied buyer
• C) total buyer
• D) committed customer
• E) affective customer

---

Definitions:

Thalamus

A part of the brain that acts as a principal relay station for transmitting sensory information.

Optic Nerve

The nerve that conveys information related to vision from the retina to the brain.

Protective Surface

A protective surface refers to any material or coating applied to objects or areas to safeguard against damage, deterioration, or contamination.

Electromagnetic Waves

Waves of energy that are propagated through the vacuum of outer space; they consist of oscillating electric and magnetic fields.