Which Online Shopping Segment Found by Experian Is Older, Middle

question 43

Multiple Choice

Which online shopping segment found by Experian is older, middle income, and only looking for functional necessity?

• A) Virtual Shoppers
• B) Status Strivers
• C) Just the Essentials
• D) Original Traditionalists
• E) Shopping Lovers

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Definitions:

Fixation

The inability to see a problem from a new perspective, by employing a different mental set.

Heuristics

Mental shortcuts or rules of thumb that allow people to make decisions and solve problems quickly and efficiently, though not always perfectly accurate.

Overconfidence

The phenomenon where an individual's subjective confidence in their judgments is reliably greater than their objective accuracy.

Representativeness Heuristic

A cognitive shortcut that involves judging the probability of an event by how closely it matches one's prototype of that event.