Omni-Channel Shoppers _____

question 73

Multiple Choice

Omni-channel shoppers _____.

• A) rely on mobile and mobile shopping apps
• B) belong to Gen Y
• C) belong to Gen X
• D) A and B
• E) all of the above

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Definitions:

Product Line

A group of related products under a single brand offered by a company, catering to varied customer needs or preferences.

Yield Management Pricing

A pricing strategy that uses demand forecasting and flexibility in pricing to maximize revenue, often used in the hospitality and airline industries.

Dynamic Pricing

A pricing strategy where prices are adjusted in response to real-time supply and demand conditions, market volatility, or customer behavior.

Odd-even Pricing

A pricing strategy where prices are set just below a round number, e.g., $19.99 instead of $20, to create a perception of greater value.