Samantha Is Purchasing a New Car

question 39

Multiple Choice

Samantha is purchasing a new car. She knows she should compare alternatives on the basis of cost and performance features, but she can't help but consider the styling and the color. She also wants a car that will make her look "cool" and feel special when she's driving it. Styling, color, and how the car will make her feel are examples of _____ evaluative criteria.

• A) tangible
• B) intangible
• C) primary
• D) secondary
• E) consummatory

---

Definitions:

Peanut Farmers

Individuals or entities engaged in the cultivation and production of peanuts as a crop.

Total Revenue

The total income generated by a firm from selling its goods or services, calculated by multiplying the selling price per unit by the number of units sold.

Bushel

A measure of volume that is used in the United States for agricultural crops, equivalent to approximately 35.24 liters.

Quantity Sold

The total number of units of a product or service that have been sold within a specific time period.