Which Measurement Method Involves Asking Consumers What Criteria They Use

question 4

Multiple Choice

Which measurement method involves asking consumers what criteria they use in a particular purchase or, in a focus group setting, noting what consumers say about products and their attributes?

• A) direct
• B) indirect
• C) projective
• D) perceptual mapping
• E) word association

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Definitions:

Electrically Stimulated

Refers to applying electrical impulses to tissues or nerves to evoke a physiological response.

Vasocongestion

Engorgement of blood vessels with blood, which swells the genitals and breasts during sexual arousal.

Genital Tissues

Tissues that make up the reproductive organs in both males and females, involved in sexual reproduction and function.

Erection

The physiological process where the penis becomes firm and enlarged, typically as a result of sexual arousal.