Which of the Following Is the Most Widely Used Technique

question 88

Multiple Choice

Which of the following is the most widely used technique for measuring consumers' judgments of brand performance on specific attributes?

• A) rank ordering scales
• B) semantic differential scales
• C) constant sum scales
• D) Likert scales
• E) nominal scales

---

Definitions:

Leadership

The act of guiding or influencing a group towards the achievement of goals by setting direction, building an inspiring vision, and creating something new.

Identity Construction

The development and formation of an individual's sense of self and identity through experiences, social interactions, and personal reflection.

Dynamic Interaction

Interaction that is active, continuous, and influences the state or outcome of a situation in real-time.

Team Members

Individuals who are part of a group working together to achieve a common goal.