Which of the Following Is the Most Widely Used Technique

question 88

Multiple Choice

Which of the following is the most widely used technique for measuring consumers' judgments of brand performance on specific attributes?

• A) rank ordering scales
• B) semantic differential scales
• C) constant sum scales
• D) Likert scales
• E) nominal scales

---

Definitions:

TNT

Trinitrotoluene, a chemical compound used as an explosive material due to its high stability and explosive power.

Instrument Analysis

The use of instruments to measure and analyze the physical and chemical properties of substances.

TNT

Trinitrotoluene, an explosive compound used in munitions and as a reference for measuring explosives' strength.

Walk-through Detector

A type of security device designed to detect metal objects, such as weapons or contraband, on individuals as they pass through the detection framework.