Sensory Discrimination Is _____

question 75

Multiple Choice

Sensory discrimination is _____.

• A) the minimum amount that one brand can differ from another with the difference still being noticed
• B) the maximum amount that one brand can differ from another without it being perceived as unreasonable by consumers
• C) the ability of an individual to distinguish between distinctly different stimuli
• D) the ability of an individual to distinguish between similar stimuli
• E) the relative importance consumers place on evaluative criteria

---

Definitions:

Woodward's Classification

Woodward's classification is a framework developed by Joan Woodward that categorizes firms into three basic types—unit production, mass production, and process production—based on the complexity of their technology and production processes.

Operations Technology

The hardware and software solutions used to manage and improve core operations and processes within a business or manufacturing environment.

Automobile Assembly Line

A manufacturing process in which parts are added to an automobile as it moves from workstation to workstation, each step in the process is completed in a sequence until the vehicle is completed.

Continuous-Process

A manufacturing or production process that operates constantly, without interruption, to produce products or materials.