Which of the Following Statements Is FALSE Regarding Appropriate Alternatives

question 58

Multiple Choice

Which of the following statements is FALSE regarding appropriate alternatives?

• A) An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem.
• B) The brand found completely unworthy of further consideration is a member of the inept set.
• C) Marketing strategy that focuses only on creating awareness is adequate.
• D) Brands for which a consumer is aware of but basically indifferent toward compose that consumer's inert set.
• E) Alternatives the consumer does not know about compose the unawareness set.

---

Definitions:

Pay Grade

A step or level within a pay structure that determines the amount of compensation an employee receives.

Formal Operational

The final stage in Piaget’s theory of cognitive development, characterized by the ability to think abstractly, reason logically, and use deductive reasoning.

Abstract Thinking

The capability to understand concepts that are real, such as freedom or love, which are not directly tied to concrete physical reality.

Logical Thinking

The process of reasoning that involves clear, consistent, and systematic steps to arrive at a conclusion.